Cricket being the perennial garam masala of the nation, India's leading players seem to be taking to the culinary business one after the other as they try to tickle the taste buds of their innumerable fans and fatten their own purses.

At Sourav's, which covers 12,000 ft spread across four floors, the coffee shop has been named One Day, while the Continental and Chinese unit is called Over Boundary. The dining hall serving Indian and Mughlai dishes is Maharaj (Ganguly's nickname), while the lounge on the top floor goes by the name Prince of Cal (the name Ganguly is affectionately referred to as).

The restaurants also house cricketing memorabilia of the stars. Sourav's proudly displays various prizes including the Natwest Cup won by the former Indian skipper, the relentless promotions and good packaging of the respective brands have already made the eateries success stories.

Sanjay Das, the Brand Partner of Sourav's, says on an average day, the restaurant located on the upmarket Park Street at the heart of Kolkata sees a footfall of 250. "We want it to run just like any other hotel. But yes, whether we want it or not, it has become a tourist attraction of sorts for people visiting Kolkata".