May 25, 2007

Fashion Station, Fashion and food focus


There’s one more addition to the lengthening list of lifestyle destinations on the EM Bypass. A fashion and food hub from the house of retail major Pantaloon Retail India Limited threw open its doors to Calcuttans

Fashion Station and Food Bazaar, the twin offering from Pantaloon, is situated on the EM Bypass, opposite the Salt Lake stadium. “A demographic study showed that this area has good marketing prospects. With new housing complexes coming up nearby and the booming IT and BPO sector in Salt Lake, this is just the time to enter this area. We are also targeting Salt Lake residents,” said Rajan Malhotra, head, value retail, Pantaloon Retail India Limited.

The sprawling two-storeyed store spread over 27,000 sq ft houses Food Bazaar on the ground floor and Fashion Station on the first.

“Both stores provide great value to customers. One in terms of garments at pocket-friendly prices and the other through wholesale food prices. The focus is on the youth brigade,” explained Rajan.

“This is like a neighbourhood store, a one-stop shop providing you with all your daily needs including fashion,” he added.

The plush air-conditioned interiors, the mall-like ambience and the sheer variety of offerings, however, make it much more than a neighbourhood store.

The fifth Fashion Station outlet in the country, this boasts extensive sections for men, women and kids.

For women, the Style Platform and Youth Xpress sections offer a mix of sporty casuals, smart formals and pretty party attire from labels like Honey, Shyla, Annabelle and more.

There are denims from Ruf ’Tuf and DJ&C. Embroidered capris, track pants, skirts, formal shirts and trousers? the variety spoils you for choice. There’s a whole section dedicated to nightwear, called Night Train.

Kurtis, stoles and salwar suits fill up the racks of Ethnic City.

Team your garments with bags, earrings and neckpieces from Accessory Junction.

From dresses to accessories, Baby Wagon is home to all infant and toddler needs. For tiny tots, look for clothes in the Gurlz Xpress and Boyz Xpress sections.

For men, the First Class Formal section stocks shirts and trousers from brands Indigo Nation, John Miller and Knighthood. Casual trousers and funky tees find a place at the First Class Casuals section. At Ethnic City, sherwanis and kurtas are on offer.

There’s an Accessory Junction stocking caps, socks and more, for men.

The prices start at Rs 99 for women, Rs 79 for kids and Rs 129 for men. A separate watch section stocks brands like Titan and Sonata.

The Food Bazaar outlet is the fifth in the city and the 45th in India. This houses the usual array of fresh vegetables, ready-to-cook meals, cereals, spices, cold cuts and more for your kitchen, clubbed under Chef Zone, Chill Station and Hungry Kya!. The Head to Toe section takes care of personal hygiene, while Spic ’Span offers other household products.

And if you want to grab a bite or a sip as you shop, there’s Your Kitchen offering soups, salads, pastas, combo meals and juices.

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